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Four Questions to Ask when Creating a Direct Mail Marketing Strategy

11/29/2017

When developing a direct mail marketing strategy, there are some ideas to consider:

budget sustainability
integrating digital marketing with campaign
timing
target audience

Here's more insight on how to create a direct mail marketing strategy.

Yes, Direct Marketing is still Effective

11/22/2017

Experts expect social media marketing budgets to rise exponentially by the year 2022. But, what about direct mail?

Truth is, direct mail still is and continues to be included in marketing budgets because this channel rounds out any and every campaign. There are many approaches to using direct mail. A mailing piece can serve as a reminder of events, include coupons to bring the consumer into their local store, detachable magnets to have on the fridge, etc.

Direct mail is not dead. READ MORE on why to include in your next marketing campaign.

Marketing 101: Marketing and Advertising Terms

11/15/2017

Do you know what CPC, CTR, KPI, CRM are and their meaning? What about guerilla marketing, cash cows, branding, target market?

If you can answer yes to some or feel you need to brush up on your marketing knowledge, view these marketing dictionaries to help you:

Why Direct Mail is Effective

11/7/2017

Why is direct mail effective? There are many but here are a few:

it's personal
targeting an audience
tracking is available
integrating into a marketing campaign
it's tangible

Direct mail can be customized a consumer's needs, wants, interests, geographically , etc. Find our more about how direct mail is effective HERE.

Traditional Direct Mail vs Every Door Direct Mail

11/1/2017

Traditional direct marketing and every door direct mail (EDDM). What is the difference?

Traditional direct marketing targets a defined audience
EDDM mails a piece to every household in a specific postal code

Understand and learn the differences of both methods HERE

How Direct Mail Remains Relevant

10/26/2017

Direct mail has been around for decades, yet continues to attract consumers attention.

Due to the evolution and advances of technology, new companies have emerged and created an increased distribution of information. Direct mail, today, requires more strategy. For our company, we are able to track consumers for a business/company based on various matters such as interests, location and recently moved consumers.

READ MORE on why a business/company should utilize direct mail.

How Millennials Continue to Change the Game

10/18/2017

As much as older generations complain about millennials, this generation has constantly changed the marketing game.

Nowadays, direct mail is more pertinent due to the crowded digital landscape. Direct mail continues to influence purchasing decisions, especially for millennials considering they are an influential bunch.

READ MORE about millennials and direct mail.

How to Create a Great Direct Mail Campaign

10/11/2017

As mentioned many times, direct mail is not dead and continues to succeed. Though, direct mail campaigns require a strategy. We are able to target your preferred audience through various selections (i.e. zip code, interest, new neighbors).

Here are the six practices in creating a direct mail campaign:

use data to target your prospective customers
personalize the campaign
know when the time is right
integrate other channels into campaign
figure a measurement to calculate success
test, test ,test

Read more details on these six practices HERE

Creative Direct Marketing Campaigns

10/3/2017

Direct marketing is another creativity outlet. As well as a channel to integrate all platforms under one creative vision. In early September, Aerie, sister company of American Eagle sent its customers a fun direct mail piece.

Can you guess what they sent? A piece of clothing. Yes, a piece of clothing! The company debuted their new inclusive clothing campaign on a postcard, including an article of clothing (while wrapping the package in cellophane). Aerie created a unique opportunity to mail customers a piece of their newest and inclusive collection. Aerie's latest campaign can be seen throughout their social media, online website, direct mail and emails.

CHECK OUT these 12 unique direct mail pieces.

Why Individualizing Direct Mail is Vital

9/27/2017

Consumers are more likely to respond to a direct mail campaign when it's catered to that specific customer.

Target, for example, sends out a brochure of their new products with a coupon spread customized to that particular customer. How? Target examines how each of their customers interact with the brand and what a customer's buying habits are. Then, the company sends out an individualized coupon book, so their customers are more likely to buy from Target.

Read more about direct mail individualization HERE

<<Previous

Direct Mail Magnet Mailer Postcards Blog

Four Questions to Ask when Creating a Direct Mail Marketing Strategy

Yes, Direct Marketing is still Effective

Marketing 101: Marketing and Advertising Terms

Why Direct Mail is Effective

Traditional Direct Mail vs Every Door Direct Mail

How Direct Mail Remains Relevant

How Millennials Continue to Change the Game

How to Create a Great Direct Mail Campaign

Creative Direct Marketing Campaigns

Why Individualizing Direct Mail is Vital

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