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Direct Mail Magnet Mailer Postcards Blog

Why Individualizing Direct Mail is Vital

9/27/2017

 
Consumers are more likely to respond to a direct mail campaign when it's catered to that specific customer.

Target, for example, sends out a brochure of their new products with a coupon spread customized to that particular customer. How? Target examines how each of their customers interact with the brand and what a customer's buying habits are. Then, the company sends out an individualized coupon book, so their customers are more likely to buy from Target.

Read more about direct mail individualization HERE
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Once, Twice, Three Times...

9/19/2017

 
How many times did you have to hear your favorite song in order to memorize every verse?​​

Your answer is more than likely 5+ times. The same occurs for marketing. A business cannot expect to send out one email and see hundreds of buyers knocking on their door. A proper marketing campaign consists of emails, billboards, trade shows direct mail and/or social media. Whichever marketing channels a company decides to use, the same logo and message needs to be used for a successful campaign.

HERE are a few reasons why repetition is key.
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How and Why Millennials Interact with Direct Mail

9/13/2017

 
Different generations require a different marketing strategy.

Millennials are more prone to scanning and opening a direct mail piece than the baby boomers. Why?Millennials are tired of cumbersome digital marketing and online content can be seen as unreliable. 

HERE are more insights on millennials and direct mail.
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How to Define your Target Market

9/5/2017

 
Over 320 million people live in the United States. Not every single person is the same but may have similar interest, which is why creating a target audience is essential.

Take the 320 million and narrow down based on:
  • zip code
  • interest
  • family
  • etc.
​
Need help? Contact us to find out how many consumers have moved to your zip code or ask about consumer interests.

READ MORE on how to define and target your audience.

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