Consumers are more likely to respond to a direct mail campaign when it's catered to that specific customer.
Target, for example, sends out a brochure of their new products with a coupon spread customized to that particular customer. How? Target examines how each of their customers interact with the brand and what a customer's buying habits are. Then, the company sends out an individualized coupon book, so their customers are more likely to buy from Target.
Read more about direct mail individualization HERE
How many times did you have to hear your favorite song in order to memorize every verse?
Your answer is more than likely 5+ times. The same occurs for marketing. A business cannot expect to send out one email and see hundreds of buyers knocking on their door. A proper marketing campaign consists of emails, billboards, trade shows direct mail and/or social media. Whichever marketing channels a company decides to use, the same logo and message needs to be used for a successful campaign.
MagnetMailerPostcards.com is a website operated by Ezdirectmail, Inc., a full service direct mail company located in Grayslake, IL. We provide full turnkey direct mail marketing services to small businesses and non-profit organizations across the country.
Ezdirectmail, Inc., 142 Hawley Street, Unit 2, Grayslake, IL 60030