How many times did you have to hear your favorite song in order to memorize every verse?​​

Your answer is more than likely 5+ times. The same occurs for marketing. A business cannot expect to send out one email and see hundreds of buyers knocking on their door. A proper marketing campaign consists of emails, billboards, trade shows direct mail and/or social media. Whichever marketing channels a company decides to use, the same logo and message needs to be used for a successful campaign.

HERE are a few reasons why repetition is key.

Different generations require a different marketing strategy.

Millennials are more prone to scanning and opening a direct mail piece than the baby boomers. Why?Millennials are tired of cumbersome digital marketing and online content can be seen as unreliable. 

HERE are more insights on millennials and direct mail.

Over 320 million people live in the United States. Not every single person is the same but may have similar interest, which is why creating a target audience is essential.

Take the 320 million and narrow down based on:

• zip code
• interest
• family
• etc.

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Need help? Contact us to find out how many consumers have moved to your zip code or ask about consumer interests.

READ MORE on how to define and target your audience.