Digital marketing or direct marketing? Which is better?

Truth is: digital and direct marketing should be combined to improve any marketing campaign. There is no reason to pin the two methods against one another. Consumers interact with advertising on all platforms, so why not be consistently present and active in the target audiences daily lives?

READ MORE about uniting digital and direct marketing.

Yes, ever since the 2008 recession, mail volume has significantly decreased. Marketing budgets had to be lowered and resorted to online advertising to cut costs. What did this result in? What does this mean for marketers?

Opportunities!

Less in the mailbox means a higher likeliness of having your direct mail read.

Read more statistics HERE and HERE.

No, direct mail is not dead. This type of marketing continues to evolve and thrive in a digital world.

Here are some fun facts about direct mail:

• direct mail provides a response rate 30x more than email
• 51% of U.S. consumers pay more attention to  direct mail over email
• 65% of consumers who receive direct mail made a purchase or responded

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Want to learn more? Check this article HERE and HERE.

Small business or a Fortune 500 company - a marketing budget is ALWAYS a must.

Marketing companies like us help companies like you to market your organization on a budget. We don't provide only steps 1 and 2 but  help you create your mailing from to start to finish.

Check out this article HERE on how to market on a small budget using direct mail.



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