Digital marketing or direct marketing? Which is better?
Truth is: digital and direct marketing should be combined to improve any marketing campaign. There is no reason to pin the two methods against one another. Consumers interact with advertising on all platforms, so why not be consistently present and active in the target audiences daily lives?
READ MORE about uniting digital and direct marketing.
Yes, ever since the 2008 recession, mail volume has significantly decreased. Marketing budgets had to be lowered and resorted to online advertising to cut costs. What did this result in? What does this mean for marketers?
Less in the mailbox means a higher likeliness of having your direct mail read.