Experts expect social media marketing budgets to rise exponentially by the year 2022. But, what about direct mail?
Truth is, direct mail still is and continues to be included in marketing budgets because this channel rounds out any and every campaign. There are many approaches to using direct mail. A mailing piece can serve as a reminder of events, include coupons to bring the consumer into their local store, detachable magnets to have on the fridge, etc.
Direct mail is not dead. READ MORE on why to include in your next marketing campaign.