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Direct Mail Magnet Mailer Postcards Blog

How to Create a Great Direct Mail Campaign

10/11/2017

 
As mentioned many times, direct mail is not dead and continues to succeed. Though, direct mail campaigns require a strategy. We are able to target your preferred audience through various selections (i.e. zip code, interest, new neighbors). 

Here are the  six practices in creating a direct mail campaign:
  1. use data to target your prospective customers
  2. personalize the campaign
  3. know when the time is right
  4. integrate other channels into campaign
  5. figure a measurement to calculate success
  6. test, test ,test
Read more details on these six practices HERE
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