How to Create a Great Direct Mail Campaign

As mentioned many times, direct mail is not dead and continues to succeed. Though, direct mail campaigns require a strategy. We are able to target your preferred audience through various selections (i.e. zip code, interest, new neighbors). 

Here are the  six practices in creating a direct mail campaign:

1. use data to target your prospective customers
2. personalize the campaign
3. know when the time is right
4. integrate other channels into campaign
5. figure a measurement to calculate success
6. test, test ,test

Read more details on these six practices HERE