Experts expect social media marketing budgets to rise exponentially by the year 2022. But, what about direct mail?
Truth is, direct mail still is and continues to be included in marketing budgets because this channel rounds out any and every campaign. There are many approaches to using direct mail. A mailing piece can serve as a reminder of events, include coupons to bring the consumer into their local store, detachable magnets to have on the fridge, etc.
Direct mail is not dead. READ MORE on why to include in your next marketing campaign.
As much as older generations complain about millennials, this generation has constantly changed the marketing game.
Nowadays, direct mail is more pertinent due to the crowded digital landscape. Direct mail continues to influence purchasing decisions, especially for millennials considering they are an influential bunch.
As mentioned many times, direct mail is not dead and continues to succeed. Though, direct mail campaigns require a strategy. We are able to target your preferred audience through various selections (i.e. zip code, interest, new neighbors).
Here are the six practices in creating a direct mail campaign:
How many times did you have to hear your favorite song in order to memorize every verse?
Your answer is more than likely 5+ times. The same occurs for marketing. A business cannot expect to send out one email and see hundreds of buyers knocking on their door. A proper marketing campaign consists of emails, billboards, trade shows direct mail and/or social media. Whichever marketing channels a company decides to use, the same logo and message needs to be used for a successful campaign.
Digital marketing or direct marketing? Which is better?
Truth is: digital and direct marketing should be combined to improve any marketing campaign. There is no reason to pin the two methods against one another. Consumers interact with advertising on all platforms, so why not be consistently present and active in the target audiences daily lives?
READ MORE about uniting digital and direct marketing.
Yes, ever since the 2008 recession, mail volume has significantly decreased. Marketing budgets had to be lowered and resorted to online advertising to cut costs. What did this result in? What does this mean for marketers?
Less in the mailbox means a higher likeliness of having your direct mail read.