Direct marketing is another creativity outlet. As well as a channel to integrate all platforms under one creative vision. In early September, Aerie, sister company of American Eagle sent its customers a fun direct mail piece.
Can you guess what they sent? A piece of clothing. Yes, a piece of clothing! The company debuted their new inclusive clothing campaign on a postcard, including an article of clothing (while wrapping the package in cellophane). Aerie created a unique opportunity to mail customers a piece of their newest and inclusive collection. Aerie's latest campaign can be seen throughout their social media, online website, direct mail and emails.
CHECK OUT these 12 unique direct mail pieces.