Most direct mail gets a few seconds of attention before it lands in the recycling bin. A magnet mailer works differently: the magnet comes off the postcard and goes on the fridge, where your brand stays in sight for weeks or months. Here are five reasons it works so well.
1. It earns a spot in the busiest room in the house
The kitchen is where families plan their week. A magnet on the fridge puts your phone number exactly where people look when they need a plumber, a realtor or a dentist.
2. It keeps working after the mail is opened
A regular postcard has one moment to make an impression. A magnet keeps making that impression every time someone opens the fridge, with no extra postage.
3. It feels useful, not like an ad
People keep things that help them. Add a calendar, a schedule, emergency numbers or a handy reference, and your magnet becomes something they want to hang on to.
4. It fits any mailing strategy
- Targeted lists when you know exactly who you want to reach.
- EDDM® when you want every home on the routes you choose, with no list needed.
- Print and ship when your agency or mailing house handles the mailing.
5. It’s easy to measure
Put a dedicated phone number, QR code or offer code on the magnet and you’ll see exactly how many calls and visits it brings in, month after month.
Ready to try it?
Tell us about your project and we’ll put together a free, no-obligation quote, or request a free sample pack to see the quality for yourself.
